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Houston Maritime Museum
Harris County
Houston Livestock Show and Rodeo
News Release
Monday, March 27, 2017

HOUSTON LIVESTOCK SHOW AND RODEO™ CELEBRATES RECORD-BREAKING ATTENDANCE OF MORE THAN 2.6 MILLION FANS AT THE 2017 SHOW

HOUSTON — The world’s largest celebration of agriculture, education, entertainment and Western heritage drew a record-breaking 2,611,176 visitors in total attendance to the 85th annual Houston Livestock Show and Rodeo, March 7 – 26, 2017.

“Powered by more than 33,000 volunteers, the 2017 Houston Livestock Show and Rodeo successfully provided a record number of visitors with a world-class entertainment experience,” said Joel Cowley, Houston Livestock Show and Rodeo president and CEO. “During the 2017 Show, fans were immersed in one-of-a-kind educational and agricultural exhibits, larger-than-life entertainment, and nightly celebrations of Western heritage during RODEOHOUSTON®.”

2017 HIGHLIGHTS:

ATTENDANCE

The total 2017 Houston Livestock Show and Rodeo attendance was more than the population of any Texas city.

• Total attendance for all activities on the grounds was a record 2,611,176. o In three days, the World’s Championship Bar-B-Que Contest entertained 226,369 guests, and on Thursday, March 2, attendance reached an opening-day record of 47,883.

o Another record was broken on Saturday, March 18, with a single-day attendance of 185,667, when the Show had more people on the grounds than Texas’ 16th most populated city.

• Paid Rodeo/concert attendance reached 1,370,263. o Two of the RODEOHOUSTON® performances landed on the list of the Show’s top 20 paid rodeo/concert attendance records. § First: Sunday, March 19, 2017 – Go Tejano Day – Banda El Recodo and Siggno – 75,557

§ 17th: Thursday, March 16, 2017 – Luke Bryan – 75,033

RODEOHOUSTON®

• RODEOHOUSTON committed $2.17 million to its contestants in 2017.

• The 2017 RODEOHOUSTON Super Series invited the world's top rodeo athletes to compete in seven traditional rodeo events, March 7 – 25.

o With the entire purse provided by RODEOHOUSTON, Super Series athletes competed for a share of $1,748,000 in prize money. Each event champion rode out of NRG Stadium with $50,000, plus winnings from the preliminary rounds.

·         2017 RODEOHOUSTON Super Series Champions, with total money earned, are:

§ Tie-Down Roping: Caleb Smidt: Belleville, Texas – $58,500

§ Bareback Riding: Jake Vold: Airdrie, Alberta, Canada – $56,000

§ Team Roping: Zac Small: Welch, Oklahoma; and Levi Lord: Sturgis, South Dakota – $110,000

§ Saddle Bronc Riding: Cody DeMoss: Heflin, Louisiana – $56,438 • 2003 RODEOHOUSTON Champion

§ Steer Wrestling: Tyler Waguespack: Gonzales, Louisiana – $56,500

§ Barrel Racing: Kassie Mowry: Dublin, Texas – $60,000

§ Bull Riding: Garrett Smith: Rexburg, Idaho – $53,375

• The RODEOHOUSTON Super Shootout®: North America’s Champions, presented by Crown Royal, was held Sunday, March 26, 2017. o This one-day event featured champion athletes from eight of the best rodeos in the U.S. and Canada.

o Contestants competed as individuals, and as part of a team consisting of event champions from each of the eight rodeos.

o The Super Shootout features five fan-favorite events: bareback riding, barrel racing, bull riding, saddle bronc riding and steer wrestling.

o With a total purse of $250,000, the Super Shootout is among the richest one-day rodeo events in the world. Each event champion earned $25,000, and team members earned an additional $2,500 each for their share of $12,500 for the winning team.

o 2017 champions, with the rodeos they represented, are: § Bareback Riding: Tim, O’Connell, Fort Worth Stock Show & Rodeo

§ Barrel Racing: Ivy Conrado, Fort Worth Stock Show & Rodeo

§ Bull Riding: Riker Carter, Fort Worth Stock Show & Rodeo

§ Saddle Bronc Riding: Taos Muncy, Reno Rodeo

§ Steer Wrestling: Sterling Lambert, Rodeo Austin

§ Super Shootout Team Award: Fort Worth Stock Show & Rodeo • each team member took home an additional $2,500

2017 HOUSTON LIVESTOCK SHOW™

• Livestock and horse show competitions drew 32,793 entries.

• There were more than 19,000 Houston Livestock Show junior entries for the 10 breeding, market and dairy livestock shows, and 21 judging competitions and contests.

• Junior auction sales totaled $15,239,356

• Six junior auction Grand Champion and Reserve Grand Champion lots set world or Show records. The prices for the top winners in the junior market and school art auctions were: o Junior Market Barrow § Grand Champion Barrow: $212,000 (world record)

§ Reserve Grand Champion Barrow: $133,000 (world record)

o Junior Market Pen of Broilers § Grand Champion Pen of Broilers: $150,000

§ Reserve Grand Champion Pen of Broilers: $75,000

o Junior Market Goat § Grand Champion Goat: $180,000 (world record)

§ Reserve Grand Champion Goat: $115,000

o Junior Market Lamb § Grand Champion Lamb: $270,000 (world record)

§ Reserve Grand Champion Lamb: $125,000

o Junior Market Steer § Grand Champion Steer: $345,000

§ Reserve Grand Champion Steer: $330,000

o Junior Market Turkey § Grand Champion Turkey: $110,000

§ Reserve Grand Champion Turkey: $68,000

o School Art § Grand Champion Work of Art: $235,000 (Show record)

§ Reserve Grand Champion Work of Art: $221,000 (Show record)

• Auction totals (unaudited preliminary totals that do not include cash contributions and some purchase commitment amounts) were: o Barrow: $2,773,280

o Lamb and Goat: $3,101,479

o Poultry: $1,615,334

o School Art: $2,285,233

o Steer: $4,354,700

• The Junior Commercial Steer Auction totals were $628,539 (live auction of choice steers).

• The Houston Livestock Show and Rodeo Champion Wine Auction brought in $1,844,208.

• The Ranching & Wildlife Auction totaled $551,116.

• Calf scramble and judging contest winners received 370 certificates, each worth $2,000, to apply toward the purchase of a registered beef heifer, steer or dairy calf to exhibit at the 2018 Houston Livestock Show. Certificate premiums totaled $740,000.

• Calf scramble exhibitors from 2016 who returned with their heifer, steer and dairy projects to compete at the 2017 Houston Livestock Show received more than $100,000 total in premiums and awards.

SCHOLARSHIP AND EDUCATION

• The Show committed $26,065,510 to the youth of Texas in 2017: o $14,272,000 in scholarships to be awarded this summer ($18,000 scholarships were increased to $20,000);

o $7,653,750 to junior show exhibitors and calf scramble participants;

o $3,614,360 in educational program grants; and

o $525,400 in graduate assistantships.

MORE FACTS AND FIGURES

RODEOHOUSTON

• Three RODEOHOUSTON entertainers drew 75,000 or more fans to NRG Stadium.

• Show officials announced on Thursday, March 16, that country music icon Garth Brooks would open and close 2018 RODEOHOUSTON.

• The new Mare and Foal presentation became a fan-favorite during the nightly 2017 performances, highlighting animal welfare and breeding programs. A new foal was born during RODEOHOUSTON, and fans voted to name the new addition Houston’s Honey.

AGVENTURE, presented by Occidental Petroleum

• More than 61,000 people participated in a scheduled school tour or field trip.

• More than 20,000 little cowboys and cowgirls rode the pony rides.

• More than 425 eggs hatched in the Poultry Exhibit.

• Fifty-eight piglets, 20 calves and 14 lambs and were born at the Birthing Center.

• More than 65,000 sunflower seeds were planted in the Soil Exhibit.

The Junction

• More than 109,500 little farmers visited TDECU Fun on the Farm.

• More than 16,000 people rode camels.

• More than 3,500 children participated in Mutton Bustin’ in The Junction.

Food

• Visitors consumed o 47,480 tamales;

o 38,000 cinnamon rolls;

o 29,196 potatoes;

o 18,915 barbecue sandwiches;

o 10,819 sausages on-a-stick;

o 8,000 funnel cakes;

o 3,400 corn dogs;

o and 122 slices of bug pizza.

RODEOHOUSTON TV

• Live television broadcasts were available on FOX Sports Southwest throughout the U.S. and Canada, March 22 – 26.

• Live streaming of RODEOHOUSTON action each night was available at rodeohouston.com and FoxSports.com/Southwest.

• The Show produced four live streams of various Show activities and live rodeo competition each day.

Show Merchandise

• Houston Livestock Show and Rodeo and entertainer merchandise sales reached more than $4 million.

• More than 80,000 items with the Show’s logo went home with fans, including 25,000 T-shirts, 10,000 lapel pins, and 10,000 cups and mugs.

Social Media

• Since March 1, 2017,

o more than 357,000 public mentions online were recorded;

o 281,259,000 fans were reached online;

o and more than 287,683,000 additional fans were reached due to shares of the Show’s online content.

Transportation

• More than 830,000 visitors utilized the Rodeo Express and METRO Park & Ride locations, including more than 380,000 riding METRORail.

Carnival

• It took 350 truckloads of equipment to build the carnival.

• The carnival hosted more than 2.4 million riders during the 20-day run of the Show.

• Eighty semitrailers full of teddy bears found new homes.

• Forty-one miles of turkey legs, if lined up end to end, were eaten.

• The equivalent of two fields of corn were roasted.

• The top five rides were Skyride, La Grande XL, Windstorm, RaveWave and G Force.

• The top five games were Bank a Ball #1, One Ball, Mini Basketball, Bank a Ball #2 and Tubs.

The Houston Livestock Show and Rodeo is a Section 501(c)(3) charity that benefits youth, supports education, and facilitates better agricultural practices through exhibitions and presentation. Since its beginning in 1932, the Show has committed more than $430 million to the youth of Texas. For more information, visit rodeohouston.com and connect with #RODEOHOUSTON online via Facebook, Twitter, Instagram and YouTube for all of the latest news. The 2018 Houston Livestock Show and Rodeo is scheduled for Feb. 27 – March 18.



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